Google Business, known as Google My Business, added a new feature in their products section that lets you help you to show a product as “special.”
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Once you mark your product of choice as special, that product will be shown at the top of the products listing in your Google Business Profile listing. That’s how this feature works.

How to Mark a Product as Special
To show a product at the top of your business listing, you must first head over to your business profile.
Here is a setting in the Google Business Profile products section that says “Mark as Special.” It says, “products marked Special is shown at the top of the page.”
How Can this Feature Help in Local SEO?
The answer is simple if you want to promote your products to the top of the business listing. This feature helps to feature your one or more products higher in Googles local search listings and Maps listings.
➜ I personally do not see this new feature in my GMB, but Shameem Adhikarath do. See his tweet here.
Conclusion
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