How to Fix Your Page is not mobile-friendly

Fixing “Your page is not mobile-friendly” error in Mobile Usability GSC 2022 Update?

If you see an error on Google for your site that says Your page is not mobile-friendly, here’s what you can try to fix.

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What Does this error indicate?

The error “Your page is not mobile-friendly” indicates on Google in some specific circumstances and is due to a mistake in the site present within particular web pages on mobile devices.

Explicitly notified by Search Console in the Experience>Usability on mobile devices, in some cases it is also shown in the results in SERP, to testify how important it can be to intervene on these aspects and, if possible, to limit them.

URLs that are not optimized for mobile devices can receive a lower ranking at Google Search Results, mainly because the mobile-friendly website is a full-fledged SEO ranking factor.

Common Errors for “Your page is not mobile-friendly.”

There is no one-shot strategy to solve this problem, unfortunately. Generally, you have to evaluate it on a case-by-case basis, and it must be the webmaster (or possibly who created the site or theme) to solve this error.

Some strategies that can be used in these cases are activating the site cache and the minify, which must be carefully tested on multiple devices to avoid introducing malfunctions on the site.

At the same time, the minify and the cache are often not enough: the score often remains poor, in fact, even after having activated and configured them.

The main errors in these cases are of three types:

Text too small to read

In this case, the error indicates that some text is not loaded correctly. It is illegible for the user, and this is also a usability problem of the page. Which in general can depend on:

  • CSS or JS not loading properly.
  • div or badly nested HTML elements.
  • Responsive not working or not properly read by Google.
  • Server blocking some resources and preventing the page from loading.

Content larger than the screen

In this case, the error indicates that there is HTML content on the page that exceeds the screen size, which may be due to:

  • CSS and JS are not loading correctly.
  • Too large images offset the viewport size.
  • Div or badly grafted HTML elements, again.
  • Responsive not working or not correctly read by Google.
  • Server blocking some resources and preventing the page from loading.

Selectable Elements too Close together

According to the official Google documentation, it is a matter of layout measures that are skipped or are incompatible with the mobile. Therefore, you must set appropriate dimensions for the touch target as indicated in the documentation.

The touch target indicates the minimum HTML area to make a touch or “tap” without inadvertently touching other elements or avoiding that adjacent elements end up overlapping.

Typically, Google recommends a minimum clickable element size of 48 x 48px, regardless of the target device, which means (for example) that if an element is a square of 24px sideways, we will have to add 24px of padding via CSS.

The 48 × 48 area corresponds to 9mm, representing the minimum area of ​​a “middle finger” that touches the screen.

Note that, even in this case, the error can be caused by CSS and JS not loading correctly ( they go to 404, for example).

How to Solve the Problem

To solve it, it is generally better to disable the various components for a while, try to reactivate the plugins one at a time, check that there are no errors in the server log and the browser console. 

Removing even generic or seemingly uncorrelated errors from the context is often an excellent strategy to solve the problem on all pages, often in one fell swoop.

Once you have solved the code side, tested the changes, and made the classic checks necessary to make it work on-site (disable the debug mode, in the end, permanently), you can go to the Search Console, go to Experience>Usability on mobile devices for the site of interest, click on the error it gives you, enter one more level and then validate now.

It can sometimes be helpful to submit the problematic web page before knowing that your tweaks are working or not.

Conclusion – Need Help?

As I mentioned earlier that mobile-friendliness is one of the Google ranking factors. If your website/blog is not mobile-friendly, probably it affects your website’s ranking in SERPs.

If you need help with mobile-friendly errors on your website, we are always here. We are a professional team of experts who provide various business growth services. See our Mobile Usability service or contact us so that we can solve your website’s mobile-friendly issues seamlessly.

I hope this article helps you solve the “your page is not mobile-friendly” error. If you have any questions, don’t hesitate to leave a comment.

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