Since Facebook and Instagram, these two social networks help you to have much more visibility and increase your sales. This is why we always recommend linking these two with Woocommerce to new clients.
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When I say Facebook throughout the post, I mean both, since they both belong to the same company and have the same configuration panel. When it comes to Ads of course.
It is going to be a bit long, but we are going to see all the advantages it has the best plugin to link it and all the configurations that must be done so that it is done correctly.
So let’s learn how to connect Facebook and Instagram with Woocommerce.
Advantages of Linking WooCommerce with Instagram
- Tag products in posts and stories
- Do the swipe up in stories towards the products or catalogs that we have created on Facebook.
- We will have a new store tab in our account.
- Featured story with all products tagged in it.
Advantages of Linking WooCommerce with Facebook
- More visibility of your products.
- Time savings by not having to upload all the products manually to Facebook.
- Catalog automation.
- Being able to tag products in Facebook and Instagram posts.
- Get the swipe up even if you don’t have 10,000 followers on Instagram by tagging your store’s products.
Connect Facebook and Instagram with WooCommerce
We start with the practical part, to be able to link it before we must have:
- WooCommerce was installed on WordPress and a product catalog was created.
- A Facebook page and a user account on Instagram.
Step 1: First of all install and active Facebook for Woocommerce plugin. To do so go to WordPress> Plugins> Add new and search for Facebook for Woocommerce.
Step 2: Now new option will appear in your WordPress dashboard “Marketing“. Hover on Marketing> then Facebook > and click on Get Started. Before clicking on getting Started, kindly log in to your Facebook account that you want to use.
Step 3: In the next step you will be redirected to a new page where you need to select the account you logged in or want to use. And hit the continue as “Account name”.
Step 4: On the next page, you will have 3 options to select: Facebook Shop, Facebook Ads, and Instagram Shopping. Select Facebook ads and Instagram Shopping. Then click on the get started button.
Step 5: On the next page, select your Business account and continue.
Step 6: Now choose a Facebook page for your Woocommerce store to connect with. And continue.
Step 7: Name your catalog or leave it as it is and click on Continue.
Step 8: In the next step, select your Facebook pixel account or create a new one.
Step 9: Next, confirm the settings you have done. I recommend you to keep all settings as it comes in default. And add your Instagram account to connect with Woocommerce.
Step 9: On the next page, you will have a page of what you can do Woocommerce with. Also, a warning may be appearing “Woocommerce integration may not work properly if you turn off these options”. And click on next.
Step 10: You are all set. Click on done.
This is how you can connect Facebook and Instagram with Woocommerce. The process is very long so if you prefer a video version I’m going a link a YouTube video below:
As you have seen it is a long process but not very technical, if you follow the steps you will be able to connect Facebook and Instagram with Woocommerce without problems.
In addition to the fact that very soon it will be possible to buy directly through Instagram, so this installation will gain much more strength. In addition having the linked catalog will help us a lot in our advertising campaigns, increasing conversion. If you want to have your products on other social networks, I recommend Pinterest or TikTok.
I hope this article helps you learn how to connect Facebook and Instagram with Woocommerce. As always, if you have any questions about the tutorial or improvement tips are welcome in the comments.