Do I need to do SEO for Google Web Stories?
Anyone who is used to ranking stories on the web knows that all digital content must be optimized for search to maximize their organic traffic. So the answer is “Yes, Definitely!”
The good news is that SEO practices for web stories are simple and easy to implement. It will be a cinch to rank your web stories if you understand search engine optimization and are familiar with story editing tools.
Today’s article will teach specific SEO techniques for web stories.
Let’s dive into this web story’s SEO guide.
What is Google Web Story?
Google web stories are also known as AMP Stories, and Google Web Stories are fast and dynamic content.
Web stories facilitate web content consumption while providing a good user experience.
The popularity of stories only increases its reach potential and places it among the most desired spaces by brands.
Less than a year since its launch date, Google has logged more than 20 million stories on the network. On average, 100,000 new stories are published daily, coming from more than 6,500 active domains (July 2021 report).
The format is more geared towards the mobile experience. However, it is also compatible with desktop devices. Currently, web stories are displayed in conventional search, on Google Images, and the Google Discover, in their own highlighted section. The user is presented with a series of stories that unfold on a carousel.
Initially, Web Stories was only available in Brazil, the United States, and India.
Best Practices for Web Stories SEO
Provide High-Quality Content
The most important thing to do SEO for web stories is to provide high-quality content While following web story content guidelines.
Provide exciting and meaningful content for your website visitors so that they can value your content.
You need to know that search engines are not fans of long text and paragraphs as the search engine’s purpose is to provide the best solution and user experience for Its users.
Content is king, but don’t forget to implement other Web Stories SEO techniques.
Make Web Stories for Your Top Ranked Articles
By promoting your already ranked articles, you can achieve an even better ranking for both your article and Web stories.
Web Stories for your ranking articles can inspire your readers to find out about your article. Google will also trust your Web Stories since it already ranks your article in SERPs on that topic.
If you are thinking about cannibalization, there are no worries. Google will not cannibalize your articles and web stories.
This will be a win-win strategy for your article and web stories.
Keep Web Story Title Short and Sweet
Google recommends keeping Web Story’s title shorter than 90 characters.
Meanwhile, I recommend using an attractive and descriptive title with the focus keyword Implemented that is shorter than 70 characters.
The title plays a considerable role in CTR.
Make Your Stories Self-canonical
Google recommends that all your Web Stories must be canonical.
Make sure that each Web Story has a rel=”canonical” tag to itself. For example: <link rel=”canonical” href=”https://www.yoursite.com/url/to/webstory.html”>
Make sure to validate Web Stories.
Linking to Categories and Posts
While creating engaging Web Stories, I recommend you add links into your web stories to the website’s blog posts or categories where applicable.
For example, if your Web story is related to the Top 10 Interesting Gadgets, you can link to your blog post on the Interesting Gadgets or gadgets category. Do not link blindly to anything on your website. Keep it natural.
As we attach metadata to our blog posts or pages, make sure to stick them in Web Stories too.
Adding metadata is one of the best SEO practices for web stories.
Metadata increases the chances to rank higher on the Google search results page and discover page. So take advantage of metadata.
However, Web Stories have a built-in feature to attach metadata to your Story.
Add metadata such as:
- Title and description meta tags
- Structured data
- OGP (Open Graph protocol)
- Twitter card (if you add a Twitter card in your stories)
Check out this complete list of metadata.
Add Video subtitles
If your Web Story has a video, consider providing subtitles or captions for the videos in your Web Stories.
Adding subtitles to stories has multiple benefits:
- Captions make your content readable by Google.
- The captioned Story improves the user experience.
- Adding subtitles boosts on-page SEO.
Google web stories are perfect for anyone who wants to leverage their content delivery targeted and organic way. Whether due to the possibility of customization or its dynamic proposal, it engages and retains the users when applied correctly.
By implementing these SEO techniques to web stories, you definitely will get a higher Ranking.
If you are looking for web stories services, we can help you. Our team of experts will cover all aspects of Web Stories. Check our Web Stories services or contact us if you have a particular query. Our team will get back to you within 24 hours.
I hope this article helps in Web Stories SEO rank your stories in Google discover and search. If you have any questions, don’t hesitate to leave a comment. We reply to all comments.