Have a recipe or cooking blog? Who is not going to increase website traffic? There are a lot of SEO strategies to increase website traffic. Implementing schema markup is one of the SEO strategies.
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In this article, we will learn what Recipe schema markup is and how you use it for your website or recipe blog to increase website traffic.
What is Recipe Schema Markup?
To learn about Recipe schema, you should know first what schema markup is. Schema markup is a type of microdata founded by Schema.org.
With the help of schema, you can give more information to Google about your content. After implementing schema markup google, bots understand your content better.
If we talk about Recipe schema markup, adding recipe schema to your recipe blog is the best way to let Google know more about your content and then help us display rich snippets of your recipe blog posts on SERPs.
Benefits of Adding Schema Markup to Your Website
- The schema will help you to increase website traffic
- Increase website ranking in SERPs (Search result pages)
- Schema data help search engines understand our site’s content better
- Increase CTR by grabbing attention with rich results
Importance of Recipe Schema in SEO
Below given youtube video can give you in-depth details about the importance of the Recipe Schema in SEO:
How to Add Recipe Schema Automatically?
Let’s learn how you can implement Recipe schema markup to your WordPress website.
Don’t be afraid, but this is where the technical part of the story comes in. There is nothing scary anymore about adding data to your pages.
There are 2 ways you can add Recipe schema markup to your Recipe blog:
- With a third-party WordPress plugin like Structured data for WP and AMP.
- With the help of using the JSON-LD format.
One of the easiest ways to add any schema markup to your WordPress website is using a WordPress plugin. If you are not a technically savvy person, you should go with the WordPress plugin option that we will learn in this article.
There are lots of free and paid plugins out there to add Recipe schema to your recipe blog or site. But Recipe Schema (a premium add-on of Structured data for WP and AMP) is one of the best structured data plugins. This plugin will automatically add schema to your website.
This plugin is compatible with the below-listed plugins and themes so it can automatically detect and add Recipe schema to your recipe blogs:
- WP Ultimate Recipe
- WP Recipe Maker
- Create by Mediavine
- Culinier – Food & Recipe WordPress Theme (HT – Recipes)
- Cooked
- Easy Recipe
- Total Recipe Generator
- And Recipe Cards For Your Food Blog from Zip Recipes
It means if you are using these plugins/themes on your website, this plugin will automatically fetch and add the Recipe schema to your blogs. You just have to set up it once.
Not using none of the above-given plugins? No worries you don’t have to switch your plugin. If you purchase their Recipe premium plugin, they will set up it with your theme or plugin at no extra cost or we can say for FREE. So that after they set up it, the plugin will fetch and add schema automatically.
Let’s do it practically, I gonna add the Recipe schema to a website where we use 2 of our compatible themes one by one. We also check our schema with the schema testing tool to see whether our schema is working or not.
Let’s do it, how it works.
Example 1: Using WP Recipe Maker
WP Recipe Maker is a well-known recipe plugin with 50,000+ active installations. This plugin is totally compatible with the Recipe plugin and can automatically add recipe schema to your blog.
Before installing the Recipe plugin, I just checked a post URL on the Google’s Rich result test tool, and here is the result:
Now we will test it again once we set up the recipe schema. Lets find how to add recipe schema:
Step #1: First, you need purchase Recipe plugin. Now you need to install two plugins, first Structured data for WP and AMP, and second its pro addon Recipe schema that you have purchased. After purchasing the plugin, go to your WordPress dashboard, then Plugins > Add new, then upload the plugin.
Check this documentation article if you don’t know how to download the plugin after purchase.
Step #2: In the next step, you have to select the Recipe Schema Type.
Step #3: Then select Post Type, equal to and post, as shown in the screenshot:
Now, all done. You will have a congratulations message on your display also.
After setup the Recipe schema one time, you no need to set it again and again for each recipe blog. From now if you publish any recipe blog it will automatically fetch and add the recipe schema:
There is also an option to off schema detection, if you don’t want to add Recipe schema to a specific post then you can turn it off.
Now let’s check it on the Schema testing tool to see, now it is working or not:
In the above-given screenshot, you can see that Recipe Schema is detected and working correctly.
Now go for our second example.
Example 2: Using Create Plugin by Mediavine
Create by Mediavine, this plugin is developed by Mediavine. It is a very good recipe plugin with 7000+ installations. This plugin is easy to use Optimized for SEO and fully compatible with the Recipe schema plugin.
Before installing the Recipe schema plugin and the Create plugin, I just checked a post URL on the Google’s Rich result test tool, and here is the result:
As you can see there is no Recipe schema found in that article.
So once we installed and set up the Recipe and Create the plugin, then we will check again whether the schema is working or not.
Let’s learn how to add Recipe schema:
Step #1: First, you need purchase Recipe plugin. Now you need to install two plugins, first Structured data for WP and AMP, and second its pro addon Recipe schema that you have purchased. After purchasing the plugin, go to your WordPress dashboard, then Plugins > Add new, then upload the plugin.
Check this documentation article if you don’t know how to download the plugin after purchase.
Step #2: In the next step, you have to select the Recipe Schema Type.
Step #3: Then select Post Type, equal to and post, as shown in the screenshot:
Now, all done. You will have a congratulations message on your display also.
After setup the Recipe schema one time, you no need to set it again and again for each recipe blog. From now if you publish any recipe blog it will automatically fetch and add the recipe schema:
There is also an option to off schema detection, if you don’t want to add Recipe schema to a specific post then you can turn it off.
Now let’s check it on the Schema testing tool to see, now it is working or not:
In the above-given screenshot, you can see that Recipe Schema is detected and working correctly.
Example 3: There are Thousands of Themes & Plugins, Where’s My Compatibility?
A single plugin can’t be compatible with all themes and plugins available out there. Currently, the Recipe schema is compatible with a total of 8 themes and plugins. So with these only 8 themes it can automatically work and add schema automatically.
Here are those themes or plugins:
- WP Ultimate Recipe
- WP Recipe Maker
- Create by Mediavine
- Culinier – Food & Recipe WordPress Theme (HT – Recipes)
- Cooked
- Easy Recipe
- Total Recipe Generator
- Recipe Cards For Your Food Blog from Zip Recipes
But what if you are not using any theme or plugin from these? Because there are thousands of themes and plugins out there that you can use for your website.
But you don’t have to worry about it. Let Recipe schema plugins developers do it for you for FREE. Yes. If you are not using any of the compatible themes or plugins, they will set up it FREE for you.
Output of Recipe Schema
Now, a big question can pop up in your mind. Many types of rich results exist in SERPs (Search result pages). Then how will the output of the Recipe schema?
So look at below given example of Recipe schema output:
As you can see pretty enough info about How to cook brown rice is already there without entering any website. It helps increase CTR (Click through rate) and website traffic.
You can see in the above-given screenshot: Cooking time (expected time to cook that recipe), rating on recipe blog or tutorial, Ingredients needed to cook that recipe, etc.
So this is how recipe schema can bring results in SERPs.
3 More Ways to Add Recipe Schema to Your Website
Adding schema markup can be tricky for those who don’t know much about plugins and themes.
If you cannot do it yourself, there are 3 different ways. With the help of them, you can add Recipe schema to your website:
1. Hire a WordPress Expert
The more big platform, the more big market. WordPress is a trendy CMS platform, so there are lots of WordPress experts or platforms that provide multiple WordPress services for your online business growth.
MicroWork is one of them, and here we provide services that you rely on. With our Schema Setup Services, we will set up your desired schema for your website, fast, secure, and at an affordable price. You can check our Schema Setup Services page for more info.
2. Contact Your Theme Developers
If you are using a premium WordPress theme, I recommend contacting your theme experts or developers through email or contact form.
If you are using a free WordPress theme, then there is no chance they will set it up for free for you because not a single free theme developer provides these services.
3. Contact Your Plugin Support Team
There are lots of themes or plugins. With the help, you can manage and optimize your Recipe blogs for your readers.
So if you are using any premium plugin, you can contact your plugin team support. You can contact them through email, chat button, and contact form available on their website.
Schema Error Fixing & Maintainance
After implementing schema to your website or blog, there can be display errors in your Google Search Console (GSC). So in the below-given video, you will learn how you can tackle those errors and how you can fix them:
Conclusion
Recipe Schema markup is a way to describe your recipe-related content and make it easier for search engines to understand. Like how much time it will take to cook a specific dish, recipe category, etc.
Adding Recipe schema markup to your recipe blog or website helps Google or other search engines show Recipe Rich Snippets that help website ranking in SERPs, increasing CTR and more website traffic.
Plus, with the advent of enriched results for mobile devices, recipes could also be presented in a new and extraordinary way on mobile devices with great images and star ratings.
I hope this article helps you understand how to add recipe schema markup to your Recipe Blog. If you face any issues while adding schema markup, just leave a comment below. We will surely get back to you.
