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Whether you are a small business or big, doesn’t matter. Because SEO remains the same for all. But some things can be beneficial according to your business.
In today’s article, I gonna share some most useful tips to enhance SEO results for small businesses.
How Small Businesses Can Enhance SEO Results
1. Write Quality Content
We Know, that Content is key, always and forever.
Always take care of your content so that it has the best quality and is always fulfills the queries of your user.
Search engines such as Google, Bing, Yahoo, are always looking for content that offers information that their users are looking for.
Do not enter the game of fake news or false news, which seek clickbait, ahead of truthful and quality content.
2. On-Page SEO
Working on on-page SEO is one of the main elements to enhance SEO results and positioning in SERPs.
Take care of these aspects:
- Catchy Title: Always go with a catchy headline. It must generate curiosity and contain your focus keyword.
- Description: In the meta description you can summarize what info/service you are giving on that page does. The description must contain your focus keyword also.
- URL: Keep URL short and understandable that contains your focus keyword.
- Use Proper Format: Structure the content of your page in H1, H2, H3, and descriptions. A properly structured page makes it easier for Google robots to crawl your page.
- ALT tags – Images, videos, and infographics will enhance your user’s browsing experience. Every time you upload one of these elements adds ALT tags with the keywords.
- Local SEO: If you have a small business, it is essential to add essential pieces of information (like name, address, and telephone), which will help you position yourself in local searches. You can add this information, to your Google My Business profile. For Local SEO it is also essential to optimize Schema Markup, which helps search engines understand each piece of data.
3. Improve User Experience
One of your mantras should be to ensure excellent user navigation on your website. To improve the user experience try, try, and don’t get tired of trying.
Test your page as if you were a user: add and remove products, test registration forms, make purchases and improve those aesthetic aspects that can cause user friction.
An unhappy user will leave the page after a few seconds without completing the transaction.
For example, a key element is to design good forms with which you can capture more leads for your database.
And don’t forget the call to action, responsible for users to intuitively navigate and complete the actions on your website.
Another of the essential elements within user experience is taking care that the loading speed of your website never exceeds 2.5 seconds.
4. Use Focus Keywords
Don’t go with anything like you have written a blog post without focusing on a keyword. Always target focus keywords so that you can rank on a specific keyword.
It is necessary to use Focus keywords to achieve a higher ranking in SERPs.
But keep in mind, use the Focus keyword naturally. Don’t add too many focus keywords because it counts in black hat SEO practices.
For this reason, I recommend you to include your target keywords as naturally as possible, for example in the title and first paragraph, and the last paragraph.
5. Website Loading Speed
Website Loading Speed is an increasingly important SEO ranking factor. Because Google prioritizes fast websites. No one wants to wait.
If your website is not fast enough you probably rank lower in SERPs.
For example your blog post Load in 4 seconds and your competitor’s blog post loads in 2 seconds, then there is more changes that your competitor will rank higher than you.
Consequently, if your blog or website loads too slowly, I recommend that you do optimizations to improve its performance. Our page speed optimization service is worth trying.
So I mentioned some best tips to enhance SEO results. Write Quality Content, do off-page SEO and on-page SEO, keep URLs short, use keywords naturally.
So these are the main aspects of ranking high in SERPs and enhancing SEO results this year.
I hope this article helps you to optimize your website for enhancing SEO results. If you have any questions, don’t hesitate to leave a comment.