Saas businesses thrive on information and analytics. Understanding your audience is one of the hard work in website or brand growth. However, data alone doesn’t build much sense. This is where SaaS analyticS tools come into the game.
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All SaaS companies want to track their marketing data, including sales and whatever they are running for their audience. With the help of SaaS analytics tools, you can do it reasonably. SaaS analytics tools facilitate Saas businesses to generate unjust insights from the information they collect.
So in this post, we are going to discuss the top 3 SaaS analytics tools with WordPress integration.
What Are SaaS Analytics Tools?
As I mentioned earlier, SaaS companies have to track their marketing and user data to work smarter for growth and make data-driven decisions. The full form of SaaS is “software as a service”. This is where SaaS Analytics tools are used for.
SaaS companies live to hit their KPIs.
Saas analytics are the analytics specific to the Saas subscription trade. Saas analytics uncover things like chum and track metrics like monthly revenue, user engagement, lifetime value, customer churn rate, etc.
There are various SaaS analytics tools out there. However, they are not one size fits all.
So let’s find out the top SaaS analytics tools.
Best 3 SaaS Analytics Tools
1. Profitwell Metrics
Profitwell metrics provide an incredible summary of everything happening in your subscription business, from chum rates to delinquencies. Profitwell metrics have been trustworthy by quite more than 22,000 companies in over 100+ countries.
You don’t get to concern yourself with technical difficulties. It is definitely reliable. Included with metrics are benchmarks, a tool revealing your metrics; however, head up against the most significant information set within the subscription universe.
It’s easy to connect ProfitWell with WordPress without any coding knowledge.
Profitwell subscription software helps you to achieve faster recurring revenue growth. It is a solid SaaS analytics tool and provides many good essential features like:
- Accuracy – It guarantees 100% accuracy
- Number of new customers in the particular month
- Churn percentage
- Detailed analytics – ProfitWell provides users with a simple and easy-to-use dashboard.
- ProfitWell provides multiple payment gateway integrations
- Easily fetch all users through different filters
- ProfitWell automatically recovers failed payments, lowering active and delinquent churn.
- ProfitWell offers one-click revenue recognition.
Cons:
Metrics have very little out-of-the-box customization to vary the methodology; however, we tend to calculate metrics. Also, some users reported that metrics are not easy to understand, and they’ve trouble understanding how refunds are calculated.
2. Google Analytics
Google Analytics is one of the must-have tools used by virtually every business with a website. It is most widely used without a doubt. It is used to track all the website traffic where your level is critical or excellent.
Google Analytics provides access to almost all the key metrics you need to know to improve website performance. And one of the best things is it is totally free to use.
Google Analytics additionally integrates with alternative tools like LUCKY ORANGE, and you’ll be able to use it to make custom reports. It’s a strong tool that those operating within the digital selling tool know that web analytics is the work of everyone.
Google Analytics is just like the big father of all internet analytics. There are vast things you can simply do by using this analytical tool. Some of the features:
- You can set your goals
- Track campaigns
- Bounce rate and conversion tracking
- Understand user behaviour
- Data reports and customization.
- Find your target audience.
- Ranking your web content quality
- Use it for segmentation
- And additionally, perceive the origin of your internet traffic
Cons:
Some individuals say Goggle Analytics isn’t just and not as robust as another paid SaaS analytic tools.
3. Woopra
In the list of top SaaS analytics tools, our last tool is Woopra, Founded in 2008. Woopra is the perfect solution for companies who have to or looking to analyze, engage and retain their customers.
The tool is constructed with artificial intelligence that helps Saas marketers automatize their analysis of vital metrics, visualize the client journey, and keep centred on outcome over information points.
You can use their free version to understand how things go. If you find it useful, you can go with the pro version. In the free version of Woopra, you will get 500K actions/mo (Action is any event tracked in Woopra such as page views, property change, and any custom actions you configure), 90-day data retention, Core Analytics, and 30+ integrations.
You can easily integrate Woopra with WordPress, check their documentation or video.
Woopra is one of the most expensive SaaS analytics tools but worth it. Woopra pricing starts at $349/mo. There is a free version also.
Let’s explore some primary features of Woopra:
- Campaign Management
- 51+ One-click integrations
- Site Search Tracking
- Time on Site Tracking
- Conversion Tracking
- Customer Segmentation
- Goal Setting / Tracking
- Multi-Channel Data Collection
- Multiple Site Management
- Pageview Tracking
- Predictive Analytics
- Referral Tracking
- Reporting/Analytics
- Text Analysis
- User Interaction Tracking
Cons:
Users are saying lack of documentation. The setup of funnels has inconsistent results and is not made particularly clear. Also, some users say the old version of Woopra is much better than the new version. But it all depends on you.
Conclusion
So these are the top 3 SaaS analytics tools for your brand growth. It all depends on you with which one you want to go. Depends on company size, needs, and audience.
Woopra is the best solution for big-size companies who can afford to buy it. You can go with Profitwell metrics or Google analytics if you have a mid-size brand. Google Analytics is free to use an analytics tool, but as you know, with a paid tool, you can expect more features than a free tool.
I hope the list of top 3 SaaS analytics tools helps you choose a SaaS analytics tool. If you have any questions or suggestions, feel free to comment below.
