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Core Web Vitals Case Study – 1.02 Billion Impressions

Core Web Vitals are Google’s new factor for ranking web pages in search engines. If we want to have a good positioning of our website in Google, it is essential to improve Core Web Vitals.

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We will fix the core web vitals issue on reported URL's then submit them until they are in the 'Green' section..

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This set of metrics seeks to evaluate the page experience or user experience on the web page, based on factors related to loading speed, responsiveness, or security, among others.

This article will share how we improved Core Web Vitals for our client.

Before going further, let’s have a quick overview of what is Core Web Vitals?

What is Core Web Vitals?

Core Web Vitals is a set of Google metrics that analyze the user experience of a web page (Load time, page interactivity, and visual stability).

Introduced in 2020, the Core Web Vitals focus on 3 main aspects: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Your CWV result has a direct impact on your ranking.

If you want to learn more about Core Web Vitals, what it is, and how it affects the positioning of a web page, we will tell you about it in steps. You will learn how it works, its effects, and how to improve the user experience or page experience.

Core Web Vitals Case Study Quick Overview 

Let’s move to our case study of improving Core Web Vitals for one of our customers, Bebemamae.com.

We reached him on 3 May 2021, and they bought our Core Web Vitals service on 11 May 2021.

Before working on their website, our experts check the status of the website’s Core Web Vitals scores. To check how their website is performing against Core Web Vitals and how slow the website is loading.

After getting their credentials, our Core Web Vitals experts immediately start working on their CVW and performance issues. And found that at that time Website had 0 good URLs.

Improving Core Web Vitals of Bebemamae.com 

The most important thing that we must consider is that these three metrics are part of Web Vitals. And that, consequently, it is an initiative that offers a guide of essential elements that a web page needs to comply with.

So after checking their Core Web Vitals report, we have done many optimizations like CSS and js optimization without breaking his site user experience and design.

After making optimization websites, the page speed performance score is 90+. And as we mentioned earlier, before we started working, our experts found that they have 0 good URLs. But after making changes, his all bad URL is slowly-slowly moved to the Good URL section.

Result of Optimization

Now a simple question will pop up in your mind. It helps websites appearing in Google discover or SERPs? That is how it impacts SEO and Google discover.

The answer is YES.

Core Web Vitals matters a lot in terms of Google Discover and ranking because we see a sudden rise in Google Discover report in the search console of our client’s website.

See the below screenshot:

The Interesting thing is that website has 1.02 Billion Impressions and 126 Million Total clicks. And you can see a sudden rise in the graph.

Now let’s have a look at user experience report:

This is why the Core Web Vitals have great importance and impact on the positioning. The three factors, LCP, FID, and CLS, will be evaluated on all websites by Google. If your website has a bad CWV score, you will conclude that we offer a terrible user experience.

Now let’s have a look at the current Core Web Vitals report and Pagespeed insights score. The current page speed insights score is 100 out of 100, which is incredible, and the Core Web Vitals assessment shows passed:

Conclusion 

This is how we help our client to reach 100 PageSpeed insights scores and pass Core Web Vitals.

And how Core Web Vitals give them a rise in their website traffic through Google Discover and organic search.

As you have seen, the three factors that makeup Core Web Vitals go hand in hand and are closely related. If from 2021, we want to have good positioning and offer an optimal user experience, we will need to take them into account.

I hope this Core Web Vitals Case Study found you helpful and informative. If you have any questions, don’t hesitate to leave a comment below.

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