There are dozens of SEO tools on the Internet, both free and paid, that allow you to manage all the SEO of your website or at least, most of the important aspects that you must monitor.
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One of the most popular, without a doubt, is Ahrefs, which we have all used at some point, either in its trial or paid version.
However, not everyone is convinced, so it is best to know the best alternatives to Ahrefs that equal or even exceed its functions and conditions. Here we have collected some to help you compare and choose the one that best suits your needs.
Ahrefs: Pros and Cons
Let’s start by analyzing the advantages and disadvantages of this tool. Starting from this base we will be able to decide which are the best alternatives to Ahrefs.
Pros
We will start by emphasizing that Ahrefs has a large number of links in its database, something that is very useful when looking for competitors and tracking new URLs that may be trying to rank for the same keywords as you.
Its Keyword Research tool is one of the most complete available today, something very important considering that it is the basis of any SEO action you want to undertake on your website.
Thanks to Ahrefs you can improve your snippets and featured snippets in Google but, in addition, it also allows you to see those of the competition to see how they are doing.
Finally, their backlink tracking is impeccable, especially due to the alerts that notify you by email if any of them have disappeared and also if you get a new one.
Cons
But we already know that nothing is perfect and neither is Ahrefs. One of the disadvantages that its users most often mention is that the metrics regarding traffic are usually not very up-to-date and that sometimes they are not very reliable.
On the other hand, although Ahrefs informs you about your internal links, it does not have the option of suggesting which ones would be recommended to increase your internal PageRank in the same way that it recommends which websites you could search for external links.
More filters are also missing when analyzing the backlinks to know in a more accurate way which ones are benefiting us the most.
Best Free Alternatives to Ahrefs
It’s hard to match the features of Ahrefs, a paid tool and not one of the cheapest, with free options, but some alternatives could be useful to you, at least from a more basic point of view.
1. Answer The Public
This tool is focused on keyword analysis, one of Ahrefs ‘ strengths, so you could use it instead and without spending any money.
From a keyword, Answer The Public will offer you not only related keywords but also a collection of searches, suggestions, and questions from users on Google based on it. In this way, it will be very easy for you to know the search intention and create content according to it.
Answer The Public has a paid option with more features, but the truth is that the free option is powerful enough to analyze the keywords of your interest.
2. Ubersuggest
Neil Patel’s tool has gained in popularity in recent times due to the ease of use and the fact that it is free, although its functions are limited and if you want more information you must subscribe to a payment plan.
Thanks to Ubersuggest you will be able to plan the keywords of your web project and also spy on what your competitors are doing not only to get ideas but also to know how to beat them. You also have a study of possible quality backlinks so that you will know which sites to contact to try to get a link.
In addition, you will know which content is having the most success on social networks so that you know where to direct your texts. Ubersuggest will recommend the keywords that you should use and also the ones that you should avoid since it shows the difficulty of the keywords to position themselves in Google.
The Best Paid Alternatives to Ahrefs
If you don’t mind paying for a tool similar to Ahrefs, we will tell you what options you have among everything that is offered on the Internet today.
1. SEO-Powersuite
It is an All-In-One suite that although it has a free version, is possible to get much more out of it in its payment plans that start at 299 dollars a year.
With it, you will be able to monitor your links and do a keyword study to focus your content in the most precise way possible. It also allows you to create professional-looking reports with just a few clicks and automate functions so you can save time.
One of its biggest advantages, moreover, is that its intuitive design makes it the perfect tool for both SEO newbies and more experienced users.
Pricing: $299 to $499 yearly
2. KWFinder
This tool is focused on the search for profitable keywords, especially long tail keywords. The metrics it offers are enough to make decisions about your strategy, although they could be somewhat limited for those looking for something else.
KWFinder is part of the Mangools tool pack so through payment you will not only have access to KWFinder but also to the rest of the options: SERPChecker, SERPWatcher, LinkMiner, and Site Profiler. With all of them, you will have a complete analysis of Google search results and with this, your chances of positioning will increase.
In addition, it shows the difficulty of the keywords to position themselves in Google through KWFinder’s own metric and also the precise data about the search volume.
Pricing: $29.90 to $79.90/mo
3. Word Tracker
Although it is not one of the best-known tools for working on SEO, we want to mention it because it helps you analyze a certain sector of the market based on keywords so that you know precisely what the trend is in that niche.
Thanks to WordTracker you will discover keywords related to your keywords and you will obtain a complete analysis of the SERPs in just a few clicks, thus saving a lot of time and effort. In addition, it is not limited to showing you results from Google but also Amazon and YouTube. This is very useful if you are dedicated to the monetization of Amazon niches or if you are interested in ranking videos.
Pricing: $17/mo and $195/year
Conclusion
Ahrefs, although it is undoubtedly one of the most widely used SEO tools in the world, is not the only option you have to be able to manage the positioning strategy of your projects, whether it is a personal blog, a niche, or a company website.
You have both free and paid Ahrefs alternatives, all of them with their advantages and limitations, so now it’s your turn to try and decide which one best suits you. We once again recommend Ubersuggest, the democratization of SEO and the smartest and cheapest option to manage the positioning of your website from a single place.
What is your favorite Ahrefs alternative you use for competitor analysis and backlink building?
